Working With Influencers to Promote Your Event
How to pick creators whose audience actually turns up, and how to structure a deal you can measure.
Tuesday, 28th July 20263 min read

From sold-out concerts to intimate cultural gatherings. Find, book, and show up to the moments that matter.

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Guides, pricing playbooks and organizer stories from the people filling rooms across Nigeria, written for anyone putting on an event and hoping people show up.
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How to pick creators whose audience actually turns up, and how to structure a deal you can measure.
Tuesday, 28th July 20263 min read
Corporate events fail differently to concerts. What procurement, stakeholders and internal approval actually demand of you.
Monday, 27th July 20262 min read
What breaks when you increase frequency, and the systems that have to exist before you try.
Saturday, 25th July 20262 min read
Anchoring, tiers and the VIP question. How to build a price ladder that fills the room and protects the top end.
Wednesday, 22nd July 20262 min read
Selling the ticket is half the job. The week between purchase and doors is where attendance is won or lost.
Tuesday, 21st July 20262 min read
Streaming an event is easy. Making the online audience feel like they are at the same event is the hard part.
Sunday, 19th July 20262 min read
Generate, brand and deliver complimentary tickets in one pass, and keep them scannable at the door.
Friday, 17th July 20261 min read